Mensch & Machine
Start with an Audit

Send your site and the two things frustrating you most. You will get a practical next step, not a pitch deck.

Cheetah walking through a dark green design studio

Fractional marketing function

You're too good to be this hard to find.

One senior marketer, running strategy, execution and reporting inside your business. Start with a R2,500 Audit.

Start with an AuditHow it works
Fractional marketingPositioningWebsitesContent systemsAI workflowsFractional marketingPositioningWebsitesContent systemsAI workflows

You have two bad options.

01

The agency

A team you never meet. Three weeks to change a headline.

02

The freelancer

Great at one thing. You still own the strategy.

The third option

One senior person, inside your business.

0+

Years senior

0

Specialist fields

0

Operator

How it works

Four steps, in order.

Start small. Stop whenever it stops being worth it.

The Audit

Start here

A second opinion on your marketing.

90 minutes3 ranked fixesWritten up
R2,500Book an Audit

The Build

A new website and brand story, built and handed over.

PositioningWebsiteTracking
From R5,000See what a Build includes

The Desk

A marketing lead, one day a week.

StrategyExecutionReporting
From R18,000 / monthHow the Desk works

The Machine

Automate the admin that eats your week.

Speed to leadContentReporting
From R8,000 / monthSee the systems
Paid Ads CreativeAd creative for Google and Meta — built with Ad Alchemy. Creative only, not media buying.

Rates in ZAR. International engagements quoted in GBP or EUR.

Who it's for

Built for businesses that sell something considered.

Two fields I know deeply — so there is no learning curve billed to you.

Specialist fields
Financial services team reviewing performance figures

Financial services and fintech

Regulated, technical, cautious. Accurate first, persuasive second.

Founder reviewing product positioning notes

Regulated and technical B2B and B2C

Long cycles, technical buyers, positioning that survives an engineer.

Also works well for
Founder working at a desk in natural light

Founders and small teams

Marketing before your first hire.

Quiet professional practice interior

Professional practices

Law, accounting, advisory, medical.

Meeting table set for a client conversation

Consultancies and B2B services

Long cycles, referral pipelines.

Design-led brand still life in the studio palette

Design-led brands

Where the look carries the argument.

Studio film

Human judgement. Machine speed.

All films

01 · Human. Machine.

Speed is cheap. Judgement is not.

In practice

Made to be seen, read and remembered.

See the work
Mensch and Machine brand guideline booklets and positioning cards on a cream studio desk
Positioning and messaging

Language, proof and a story a technical business can actually hold to.

Hand holding a smartphone displaying a social feed
Content systems

Monthly publishing that runs without a weekly scramble.

Brand guidelines reviewed on a tablet
Identity and guidelines

One visual and verbal system a whole team can use.

Laptop displaying performance charts
Reporting

Numbers that show what marketing returned, not what it did.

Ready when you are

Sendmeyoursite.Iwilltellyouwhatiswrongwithit.

No deck, no five-stage discovery sequence. One honest audit and a ranked list of what to fix first.

Start with an Audit
Human-led.Machine-assisted.